The gallery's aim is to promote the development and profile of emerging and mid-career Berlin-based artists on a long-term basis. It has held debut exhibitions for many international positions not previously exhibited in Berlin or Germany. The programme includes video, photography, painting, drawing and installation. Participation in national and international art fairs plays an important role for the gallery as does the production of numerous high-quality catalogues.
Since April 2012 Hamish Morrison Galerie has been situated in a small exhibition space on Friedrichstrasse whilst continuing to work on various projects outside of the gallery space.